How does one define Southern style? Classic elegance, bold and bubbly, modern, monogrammed simplicity. Really, all of the above, and so much more. Southern style is wearing a tailored dress or bow tie to the grocery store Southern style is seersucker and gingham, eyelet and linen, and loving your signature scent. Southern style is dressing up your school colors. Southern style is channeling the best of the South—the culture, the people, the history—and wearing your look with pride.