Blue Bell Teams Up With James Avery On Adorable New Ice Cream Charm

Attention ice cream lovers! Blue Bell and James Avery Artisan Jewelry—two beloved Texas-based brands—have joined forces to create this holiday season’s must-have gift. 

On Monday, James Avery Artisan Jewelry announced the launch of its new Blue Bell Ice Cream Charm, designed after a classic Blue Bell carton of ice cream, logo and all.

“We are excited to partner with Blue Bell and craft an artful design that speaks to so many Texans,” James Avery CEO, John McCullough, said in a news release. “Today, James Avery and Blue Bell fans alike will be able to purchase the first charm in this iconic Texas partnership.”

The mixed-metal charm ($88; dillards.com) is crafted from sterling silver and bronze, representing a half-gallon carton of Blue Bell Homemade Vanilla Ice Cream, emblazoned with the recognizable Blue Bell cow and girl on the front and on top of the charm. 

“We are honored to have James Avery create a Blue Bell charm,” Ricky Dickson, Blue Bell CEO and president, said in a statement. “Watching our charm come to life has been a fun experience. James Avery is known for high quality jewelry with amazing attention to detail. And we are excited to share this collaboration with everyone.” 

The new Blue Bell Ice Cream Charm is available for purchase now at all James Avery retail locations, participating Dillard's, and the Blue Bell Country Store in Brenham, Texas. Customers can also purchase the charm online at JamesAvery.com and BlueBell.com.

So cute!