This Home Fragrance Diffuser From Pura Is A Holiday Must-Have

There is nothing better than coming home to a house that smells good or showing up to a party, only to be greeted by a delicious scent before the host even says hello. 

No one knows this better than Bruno Lima and Richie Stapler. The entrepreneurs are the founders of Pura, a home fragrance system powered entirely by an app on your smartphone. 

Lima and Stapler understand life is better when it smells good (that’s the Pura tagline), so they set out to create a device for consumers that could harness the power of scent without wasting a drop. In 2014, they launched the app-based fragrance diffuser

“They wanted to bring fragrance to your home in a safer and cleaner way,” Samantha Forrest, Senior Digital Marketing Manager at Pura, tells Southern Living, adding that the brand follows the strict standards set forth by the International Fragrance Association to make scents safe for families and pets.

Pura Fragrance Diffuser

In addition to curating their own line of signature scents (think citrusy blends like Sugared Lemon and woody aromas like Amber Oud), Pura has partnered with more than 40 established perfumers and fragrance brands like Capri Blue, Bridgewater Candle Company, LAFCO, Guy Fox, and NEST New York.

“One of the things that sets us apart from other brands is that we partner with all the best candle companies that are already out there and we are bringing their fragrances to Pura,” Forrest explains. “It’s fragrances people already know and love and we’re bringing it to their homes.”

How Does Pura Work?

Before using a Pura device, users should download the app to their smartphone. Each device holds two scent bottles, which are 10mL cartridges filled with scents that are safe for use around both kids and pets.

In the app, Pura allows users to customize the entire “scent experience” by setting timers for fragrance, controlling the intensity of the fragrance, controlling the night-light and choosing between one of two installed scent packs.

“Everything you do with Pura is controlled from an app on your phone. You can set schedules, set timers, we have a night-light,” Forrest says, adding that each device can fill up to 1000 square feet of living space. “There are a lot of really cool features.”

If you’re worried about a scent running low, there’s no need. The Pura app keeps track of the time each fragrance bottle inside the device has been used, as well as the intensity level, to estimate how much scent is left.

Fragrance bottles last approximately 120 hours, depending on the level of intensity the device is on.

“Most last for about a month if you keep it on a medium intensity setting,” Forrest says. “Most people keep theirs about four to five (out of 10).”

The brand, which recently launched car diffusers in addition to their home collection, is gearing up for its biggest holiday season yet with a Pura product being sold every 3.9 seconds.

“Scent really takes you back to experiences and helps you remember things,” Forrest says. “It’s a great product to have on hand to set the mood for holiday hosting or (as a) gift for the holidays because it’s something you can give to everyone."

Whether you already have a Pura diffuser, just added one to your cart, or are planning to gift one this season, you can shop some of our favorite fragrances for Pura below and you can see all of their offerings at pura.com.

Thymes Frasier Fir

NEST Holiday

Capri Blue Volcano