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I Tested 20+ Makeup Primers This Year, But I Always Come Back To E.L.F.'s $10 Formula

Summer, spring, fall, or winter, this viral primer has never let me down.

e.l.f. Powergrip Primer tout
Photo:

Southern Living / Daisy Rodriguez

It's not every day that you find a makeup primer that is long-lasting, hydrating, and works year-round, no matter the weather. No, this isn't some mythical unicorn that I'm on the hunt for; I'm talking about the unbelievably affordable E.L.F. Power Grip Primer that took TikTok by storm this year—and for good reason.

After the $10 gel-based primer popped up on my FYP (For You Page) a few times, I realized that at that price, I had nothing to lose. I mainly wanted to test the longevity of it during the summer, when my makeup tends to effortlessly melt off my face as a result of the scorching heat and humidity. The tacky texture of the formula held on to my makeup, gripping it into place, but the hyaluronic acid added a surprising moisture-boosting effect. Yet, my skin never looked oily. It also enriched my skin with smoothing niacinamide, floral water, and antioxidant-rich rosemary leaf.

E.L.F. Power Grip Primer

e.l.f. Power Grip Primer

e.l.f.

Thanks to the hydrating formula, I can still depend on this primer even as cooler weather prevails these days. After slathering this on, my dry patches disappear, and my pores have a softer appearance. I also appreciated that this is one of the few formulas that doesn't sink into the creases of my smile lines, even after four-plus hours of wear. Dare I say it even looks better the longer I wear it?

Since the gel applies clear, it won't leave a cast on darker skin tones, and the formula is suitable for oily, normal, combination, and dry skin types. Considering I have combination skin, I tend to have an oily T-zone and dry U-zone, and the fact that this priming gel addresses both issues magnificently makes it a winner in my book.

This E.L.F. Power Grip Primer will be your year-round makeup savior, and you can snap it up for just $10. We also suggest these five impressive formulas from E.L.F. for your winter makeup kit.

E.L.F. Halo Glow Liquid Filter

e.l.f. Halo Glow Liquid Filter

e.l.f.

E.L.F. Halo Glow Setting Powder

e.l.f. Halo Glow Setting Powder

e.l.f.

E.L.F. Glow Reviver Lip Oil

e.l.f. Glow Reviver Lip Oil

e.l.f.

E.L.F. Cream Glide Lip Liner

e.l.f. Cream Glide Lip Liner

e.l.f.

E.L.F. Suntouchable! All Set for Sun SPF 45

e.l.f. Suntouchable! All Set for Sun SPF 45

e.l.f.

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