If you click on links we provide, we may receive compensation. Style Beauty I Tested 20+ Makeup Primers This Year, But I Always Come Back To E.L.F.'s $10 Formula Summer, spring, fall, or winter, this viral primer has never let me down. By Wendy Vazquez Wendy Vazquez Wendy is a shopping writer for Southern Living, focusing on fashion, beauty, kitchen, home, news, trends, and deals. She is dedicated to helping her readers get the most for their money and make informed buying decisions by providing honest and in-depth reviews and thoroughly investigating products and subject matter. Southern Living's editorial guidelines Published on December 13, 2023 09:00AM EST Photo: Southern Living / Daisy Rodriguez It's not every day that you find a makeup primer that is long-lasting, hydrating, and works year-round, no matter the weather. No, this isn't some mythical unicorn that I'm on the hunt for; I'm talking about the unbelievably affordable E.L.F. Power Grip Primer that took TikTok by storm this year—and for good reason. After the $10 gel-based primer popped up on my FYP (For You Page) a few times, I realized that at that price, I had nothing to lose. I mainly wanted to test the longevity of it during the summer, when my makeup tends to effortlessly melt off my face as a result of the scorching heat and humidity. The tacky texture of the formula held on to my makeup, gripping it into place, but the hyaluronic acid added a surprising moisture-boosting effect. Yet, my skin never looked oily. It also enriched my skin with smoothing niacinamide, floral water, and antioxidant-rich rosemary leaf. E.L.F. Power Grip Primer e.l.f. $10 at Elfcosmetics.com Thanks to the hydrating formula, I can still depend on this primer even as cooler weather prevails these days. After slathering this on, my dry patches disappear, and my pores have a softer appearance. I also appreciated that this is one of the few formulas that doesn't sink into the creases of my smile lines, even after four-plus hours of wear. Dare I say it even looks better the longer I wear it? Lilly Pulitzer Dropped A Holiday Gift Guide! Shop Scarves, Belt Bags, And More Starting At $19 Since the gel applies clear, it won't leave a cast on darker skin tones, and the formula is suitable for oily, normal, combination, and dry skin types. Considering I have combination skin, I tend to have an oily T-zone and dry U-zone, and the fact that this priming gel addresses both issues magnificently makes it a winner in my book. This E.L.F. Power Grip Primer will be your year-round makeup savior, and you can snap it up for just $10. We also suggest these five impressive formulas from E.L.F. for your winter makeup kit. E.L.F. Halo Glow Liquid Filter e.l.f. $14 at Elfcosmetics.com E.L.F. Halo Glow Setting Powder e.l.f. $8 at Elfcosmetics.com E.L.F. Glow Reviver Lip Oil e.l.f. $8 at Elfcosmetics.com E.L.F. Cream Glide Lip Liner e.l.f. $2 at Elfcosmetics.com E.L.F. Suntouchable! All Set for Sun SPF 45 e.l.f. $14 at Elfcosmetics.com Was this page helpful? Thanks for your feedback! Tell us why! Other Submit More Must-Shop Products Craig Melvin And His Mom Betty Jo Love These South Carolina Brands 10 Dresses You’ll Keep Pulling Out Of Your Closet To Wear This Season—All Under $40 The Best Things To Shop At HomeGoods For Fall 2024