If you click on links we provide, we may receive compensation. Style Beauty 12 Beauty Products Our Editors Buy From Ulta Again And Again By Kaitlyn Yarborough Kaitlyn Yarborough Part of the Southern Living team since 2017, Kaitlyn Yarborough Sadik is a Georgia native living in Austin, Texas, who covers a wide variety of topics for both the magazine and website, focusing on culture and lifestyle content, as well as travel in the South. Southern Living's editorial guidelines Published on July 27, 2024 08:14AM EDT Photo: Courtesy Benefit Cosmetics When it comes to beauty—and all the products out there that promise the world in terms of makeup, skin-care, hair care, and body care—Southern women have always been a discerning bunch, and none more so than the editors here at Southern Living, who are just as likely to commit to their grandmother's go-to products as they are to try out something new. While beauty products are entirely subject to the person using them, and their own concerns and desires, there are certain truths. Including our love for shopping at Ulta, which boasts perhaps the best selection of high-end and budget-friendly products all in on place, as well as many brands and products that we trust and return to. Our editors' best Ulta product recommendations come from plenty of testing and personal rave reviews, and these are the ones we keep stocking up on again and again, from skin-care to makeup. 7 "Outdated" Beauty Trends That Are Making A Comeback In 2024 CeraVe AM Facial Moisturizing Lotion with SPF 30 CeraVe $20 at Ulta "I usually always buy my CeraVe products at Ulta when they (frequently) offer a promotion, such as buy-one-get-one-half-off. It's a good reason to stock up on products I use every day, like this perfect daytime moisturizer." —Jenna Sims, Senior Digital Editor e.l.f Poreless Putty Primer Ulta $10 at Ulta "This budget-friendly primer is the perfect blend between a matte and a luminous finish!" —Mary Shannon Hodes, Social Media Editor Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist $38 at Ulta "If you want a perfume that you can douse yourself in every single day and expect to receive more compliments than you ever have before, I found just that in this unexpected $20 perfume mist. Plus, there are other scents by the brand you can explore, and smaller sizes to try out!" —Kaitlyn Yarborough Sadik, Digital Editor Tan-Luxe THE FACE Illuminating Self-Tan Drops Courtesy Ulta $50 at Ulta "I love these drops for natural, just-got-back-from-the-beach color. They're practically foolproof—a lesson i've learned the hard way one too many (splotchy, streaky) times with other faux-glow products." —Betsy Cribb Watson, Senior Homes Editor e.l.f. Instant Lift Brow Pencil Ulta $3 at Ulta "Does it get any better than defined brows for $3? Nope! This is my staple for everyday makeup, and it's the best deal by far." —Mary Shannon Hodes, Digital Editor OPI Nail Lacquer OPI $12 at Ulta "Specifically the Funny Bunny, Bubble Bath, and Big Apple Red shades, which are my go-tos for at-home manicures or pedicures. Ulta has the best selection of OPI online and in store, and I can never resist checking them out." —Kaitlyn Yarborough Sadik, Digital Editor Charlotte Tilbury Airbrush Flawless Longwear Foundation Charlotte Tilbury $49 at Ulta "I reserve this foundation for special occasion events when I want to feel extra put together and fancy! The glow is so good." —Cameron Beall, Associate Homes Editor Donna Karan Cashmere Mist Deodorant Ulta $32 at Ulta "This deodorant is almost always on sale or better priced at Ulta than other places, and it's a very elegant scent. One of my favorite beauty splurges! There's also an aluminum-free version." —Catherine Jessee, Assistant Digital Food Editor Benefit Cosmetics Liquid Lip Blush & Cheek Tint Benefit Cosmetics $26 at Ulta "I've been using this rose-scented tint for over a decade, which definitely is saying something about how good it is. It's simple and very natural-looking, so I can use it everyday, even if I'm not applying any other makeup. My favorite use is on the lips, but I dab it onto my cheeks for a quick flush as well." —Kaitlyn Yarborough Sadik, Digital Editor CeraVe Resurfacing Retinol Serum Amazon $22 at Ulta "I'm a big fan of CeraVe as both a staple and budget-friendly option, and it often goes on sale or promotion at Ulta, which is when I like to stock up! This is my favorite nighttime serum." —Jenna Sims, Senior Digital Editor Bali Body Streak-Free Self Tanning Mousse Courtesy Bali Body $31 at Ulta "As someone who isn't a fan of weekly at-home tanning sessions, I’m not desperate enough to grab just any self-tanner that will turn out streaky or orange-hued, so when I tried out this mousse, I was pleasantly surprised enough to slowly go through a whole bottle. For more fair complexions, the Dark shade works well. For my warmer tone (which tends to go orange when I get tan or fake-tan), the Super Dark works better, as it's more green-tinted. I recommend taking off a bit early in the Super Dark case!" —Kaitlyn Yarborough Sadik, Digital Editor Not Your Mother's Plump For Joy Body Building Dry Shampoo Ulta $9 at Ulta "I always, always, always grab at least one travel-sized bottle of this dry shampoo every time I go to Ulta. Not only because it's perfect for traveling or sticking in your purse, but it is also the best budget-friendly dry shampoo for boosting up my roots when they need it the most." —Kaitlyn Yarborough Sadik, Digital Editor Was this page helpful? Thanks for your feedback! Tell us why! Other Submit More Must-Shop Products Craig Melvin And His Mom Betty Jo Love These South Carolina Brands 10 Dresses You’ll Keep Pulling Out Of Your Closet To Wear This Season—All Under $40 The Best Things To Shop At HomeGoods For Fall 2024